Brand Photography in NYC
Led by Lev Gorn, NYC’s premier headshot and brand photographer with more than 20 years of experience, and a well-known TV actor, Gornphoto studio offers a unique client experience tailored to your company’s needs. Lev’s dual perspective as both photographer and actor enables him to expertly coach your team, helping them feel confident and relaxed throughout the shoot. The result: warm, engaging branding photos that send a powerful message to your clients and partners.
BRAND PHOTOGRAPHY
Led by Lev Gorn, NYC’s premier headshot photographer of more than 20 years, and a well known TV actor, Gornphoto studio offers a unique client experience tailored to your company needs. Lev’s dual perspective enables him to expertly coach your team and make them feel confident and relaxed throughout the shoot, resulting in warm, engaging headshots that send a powerful message to your clients and partners.
We are GORNPHOTO. We specialize in creating exceptional brand photography and personal branding photography. Whether your project is an individual session or a company-wide photo shoot, Lev Gorn’s hands-on expertise seamlessly merges lighting design, on-camera coaching, backdrop colors, and wardrobe choices. Each detail works together to deliver a powerful visual narrative that shows your clients who you and your company are, what you do, and how well you do it.
BENEFITS OF BRAND PHOTOGRAPHY
Working with a professional branding photographer is a game-changer for businesses looking to stand out in a competitive market. Imagine having high-quality, custom branding photos that authentically capture the essence of your company, showcasing your products, services, and team.
Lev Gorn crafts visual stories that resonate with your target audience, creating a strong emotional connection with your brand. These images are used across your marketing channels — websites, social media, print, and advertising — ensuring consistency and professionalism at every touchpoint.
Beyond the images themselves, a skilled personal branding photographer provides creative direction, guidance, and strategy. Lev helps brainstorm concepts, select locations, and style your shoot so every photo aligns with your brand identity and goals.
THE PROCESS OF BRAND PHOTOGRAPHY
PLANNING
Each project begins with an in-depth consultation. Together, we’ll brainstorm ideas that capture the essence of your brand. Lev helps with wardrobe choices, location scouting, and creative styling. Our team also coordinates makeup, hair, and lighting design, ensuring every detail contributes to a cohesive look.
THE SHOOT
Lev combines technical mastery with creative artistry. From setting up professional lighting to experimenting with poses and perspectives, every shot is crafted with intention. Whether your style is sleek and modern or warm and approachable, Lev adapts to capture branding photos that highlight your company’s strengths.
POST PRODUCTION
Once the shoot is complete, Lev refines each selected image through detailed retouching and color adjustments. The final results are polished, vibrant, and tailored to your marketing needs. Delivered in formats suited for digital and print, your images will be ready to strengthen your brand presence immediately.
CASE STUDIES
ORESKY & ASSOCIATES, PPLC
THE ASK: The firm wanted new company-wide headshots that relayed the message of “powerful leaders in personal injury law for construction site related injuries”. Also needed environmental portraits for advertising and billboards.
THE EXECUTION: Lev photographed Joseph Oresky, founder/owner, and his office manager Lucia, at a Brooklyn construction site to relate his extraordinary track record of winning cases for injured construction workers. Lev created high-contrast, dramatic lighting to express their commitment. For the rest of the Oresky Team, Lev shot on a white background to communicate the team’s no-nonsense approach to delivering winning results for personal injury cases. Lev coached each person individually to bring out the perfect combination of warmth and confidence for the camera.
BRANDON WALLACE | 5TH WALL
THE ASK: Brandon Wallace needed headshots and personal branding images for online publications, interviews and new content, as his company Fifth Wall continues to invest into new sustainable businesses changing the future.
THE EXECUTION: We created numerous images at his home as well as a factory with which Fifth Wall had just partnered.
Full Service Living
THE ASK: Julianna needed headshots and personal branding images for her website, PR materials, and online publications.
THE EXECUTION: We created numerous images at a series of high end properties in NYC and NJ in order to convey the white glove service her company, Full Service Living, offers her clients.
IAC
THE ASK: New headshots that reflect IAC’S cutting edge brand, while featuring the famous IAC building. As well as a series of lifestyle photos to use in annual reports and marketing materials.
THE EXECUTION: Lev set the shoot in the IAC building’s incredible glass and steel lobby. It captures the essence of the IAC brand. However, the shoot fell on a gray day with terrible light. It was the only day the senior management team was together in one location. No problem! Lev reworked the original lighting design; and with extra equipment recreated a “sunny day with sunshine pouring through the windows”. The lifestyle images were scripted, lit, directed and executed by Lev to showcase IAC’s day-to-day company culture.
Eric Walton | Magician
THE ASK: Eric Walton was opening his first magic show at the DR2 theater in NYC.
THE EXECUTION: Eric isn’t just a magician. He is an acclaimed actor, sleight-of-hand artist, raconteur, poet, and showman. I created a series of images that captured a sense of mystery and the showmanship of classic vaudeville.
SHANE KERNS | Singer songwriter
THE ASK: It was Shane‘s first album Release. His music has a folky gritty vibe and he lives in New York City.
THE EXECUTION: Lev scouted several locations in Harlem which captured Shanes’s soulful gritty rock ‘n’ roll vibe. The makeup artist and the wardrobe stylist helped execute my vision.
Group Corporate Headshots # 1
$1,995
- • Up to 10 people
- • Shoot in your office or in our spacious Midtown studio
- • One full shoot day working around your schedule
- • Professional Backdrop and Lighting provided
- • Professional guidance and coaching
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos and usage rights
- • No hidden fees 100% satisfaction guarantee
Group Corporate Headshots # 2
$2,495
- • Up to 25 people
- • Shoot in your office or in our spacious Midtown studio
- • One full shoot day working around your schedule
- • Professional Backdrop and Lighting provided
- • Professional guidance and coaching
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos and usage rights
- • No hidden fees 100% satisfaction guarantee
PERSONAL BRANDING SHOOT
Starting at
$1,495
- • Shooting at numerous locations: your home, place of business, my studio, and others
- • Professional Makeup and Hair Artist ($400 value)
- • THREE retouched headshots ($180 value)
- • Wardrobe Styling
- • Link to your own private on-line gallery
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos
- • Unlimited usage rights for all platforms
- • Brand Strategy Consultation
Corporate BRANDING SHOOT
Starting at
$1,995
- • Shooting at numerous locations: your home, place of business, my studio, and others
- • Professional Makeup and Hair Artist ($400 value)
- • THREE retouched headshots ($180 value)
- • Wardrobe Styling
- • Link to your own private on-line gallery
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos
- • Unlimited usage rights for all platforms
- • Brand Strategy Consultation
WHY CHOOSE LEV GORN AS YOUR BRAND PHOTOGRAPHER IN NYC
With his background in both photography and acting, Lev brings a rare ability to make clients feel comfortable and authentic in front of the camera. This translates into branding photos that feel genuine, professional, and memorable. Whether you’re refreshing your personal brand or creating a cohesive company-wide image library, Lev Gorn is the personal branding photographer New York businesses trust.
Strong visuals are the foundation of strong branding. Don’t settle for generic stock images—invest in brand photography that authentically reflects your business and connects with your audience. Contact GORNPHOTO today to schedule your consultation and discover how professional branding photography in NYC can elevate your image.
Customer testimonials in NYC
His energy and attitude were amazing, but honestly that’s just a bonus compared to the photos we received. Each person got at least 40–80 shots to choose from, and he somehow made everyone look their absolute best. Couldn’t recommend him more highly!!
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Lev`s STORY
Lev Gorn is a business portrait photographer, fine artist, and celebrated actor. Lev has been making magic happen in front and behind the camera for over 20 years, creating stunning portraits of celebrities like Justin Bieber to founders of multinational companies like Max Levchin of PayPal and ground-braking litigators like Israel David. When Lev is not behind the camera, you can catch him on a hit show such as The Americans, For All Mankind, The Wire, and countless others. Lev will translate your executive story into powerful one-of-a-kind images.
Lev’s first-hand knowledge of the business and extensive experience in front and behind the camera sets him apart from the rest of NYC headshot photographers. He has developed a uniquely personal and innovative approach to photographing business professionals. Lev’s “behind the scenes” understanding of how to make anyone feel comfortable in front of the camera keeps clients coming back again and again…
Over 20 years of experience
Brand photography NYC FAQ
What is the primary focus of personal brand photography versus corporate brand photography?
Personal brand photography focuses on capturing the individual’s personality, story, and personal brand identity. Corporate brand photography, on the other hand, emphasizes representing a company or organization as a whole, showcasing its values, culture, and brand identity.
Who are the primary subjects in personal brand photography and corporate brand photography?
In personal brand photography, the primary subject is the individual themselves, aiming to convey their identity and brand essence. In corporate brand photography, the primary subjects are typically employees, products, facilities, or events associated with the company.
How does the style of personal brand photography differ from that of corporate brand photography?
Personal brand photography often adopts an intimate, storytelling-oriented style, incorporating various settings and lighting techniques to convey the individual’s personality. Corporate brand photography, on the other hand, tends to have a polished, professional look consistent with the company’s branding guidelines.
Who is the target audience for personal brand photography versus corporate brand photography?
Personal brand photography targets individuals seeking to establish their personal brand, such as entrepreneurs, influencers, authors, and professionals. Corporate brand photography targets a broader audience, including customers, investors, partners, and stakeholders interested in learning about the company’s products, values, and reputation.
What are the key objectives of personal brand photography and corporate brand photography?
The key objective of personal brand photography is to help individuals connect with their audience on a personal level, showcasing authenticity and individuality. Corporate brand photography aims to reinforce the company’s brand image and values, building trust and credibility with its target audience.
How do personal brand photography and corporate brand photography differ in terms of storytelling?
Personal brand photography tells the story of the individual behind the brand, highlighting their journey, passions, and values. Corporate brand photography tells the story of the company as a whole, showcasing its achievements, culture, and impact on the community.